Mark Weiss Associates is a full-service marketing and communications company based in Bethesda, MD. As the developer and trademark holder of TranSleev(R) MetroCard Holders, they have worked with the mass transit authorities of Washington, DC (WMATA), New York (NYCT), New Jersey (PATCO), South Carolina (CARTA), Chicago (CTA), San Francisco (BART) and Southern Virginia (HRT).
MWA is a member of the American Public Transit Association (APTA) and regularly attends and displays their product at APTA’s International Expo, held every three years.
Having marketed TranSleev(R) holders in Washington, DC during the early 1990’s, it was only natural to bring NYCT to the attention of TranSleev(R) when that authority switched over from tokens to farecard media in 1995-96. TranSleev(R) was a welcomed promotional giveaway item that perfectly served the ridership of NYCT who had been used to carrying subway tokens virtually their entire lives.
As an alternative advertising medium, TranSleev(R) has been proven to be an effective attention-grabber by such clients as HBO, American Express, TBS Broadcasting,
Tropicana, Bloomingdale’s, MasterCard and many others. Corporations who want to get their message into the hands of—and directly in front of the eyes of—their audience, everytime they take mass transit, have learned the value of TranSleev(R) MetroCard Holders.